DealerLaunch
$99 /mo
Billed monthly
For smaller dealerships getting started.
- 25 active vehicles
- 2 users
- One location · inventory, deals, titles, and basic CRM
- Sites, CRM Automation, and AI available separately
Plans and pricing
One plan.
Less busywork.
From $99/month. Try it free for 1 month.
No credit card. No setup fee.
Core
$249 /mo
Billed monthly
For established independent dealers.
- Unlimited active vehicles
- 5 users
- One location · inventory, deals, titles, and basic CRM
- Sites, CRM Automation, and AI available separately
Complete
Recommended$449 /mo
Billed monthly
Core workflows plus Sites, CRM Automation, and Dealer OS AI.
- Unlimited active vehicles
- Unlimited users
- One location · inventory, deals, titles, and basic CRM
- Sites, CRM Automation, and AI included
Save $127/mo vs. Core + these three add-ons on monthly billing
Start FreeGroup
$699+ /mo
Contact us for a tailored quote.
For dealerships operating across multiple locations.
- Location count and access defined in your quote
- Confirm shared controls and reporting before purchase
Compare plan details
| Capability | Launch | Core | Complete |
|---|---|---|---|
| Active inventory | 25 | Unlimited | Unlimited |
| Users | 2 | 5 | Unlimited |
| Inventory, deals, titles & basic CRM | Included | Included | Included |
| Dealer OS Sites | +$99/mo | +$99/mo | Included |
| CRM Automation | +$99/mo | +$99/mo | Included; transport separate |
| Dealer OS AI | +$129/mo | +$129/mo | Included; usage limits apply |
One location on Launch, Core, and Complete. Group locations, access, and reporting are defined in your quote. Reporting, normal support, roles, and ordinary exports are included.
Add-ons and provider costs
Dealer OS Sites
+$99/moIncluded with Complete. Also available separately.
CRM Automation
+$99/moIncluded with Complete. Add to Launch or Core for automated follow-up. Messaging transport is separate.
Dealer OS AI
+$129/moIncluded with Complete. Add to Launch or Core for assistance informed by your dealership context. Confirm usage scope before purchase.
Additional Rooftop
+$199/moSubject to a tailored quote. Confirm eligible base plan, location count, per-location access, and usage before purchase. Shared reporting and pooled allowances are not part of the standard offer.
Marketplace subscriptions, messaging transport, and provider charges are separate. Inventory feeds do not buy marketplace exposure.
Trial and usage allowances
The 1-month trial includes 5 attempted AI model calls and 3 attempted paid market/VIN API calls. Failed calls count; one AI response may require multiple calls. Other metered provider features are excluded.
Confirm paid AI and automation allowances and provider charges before purchase. Annual plans are paid upfront. No subscription starts until you choose a plan and complete checkout.
See it with your dealership.
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